tadpole的中文 tadpole( 二 ) _云知道

Marketing is where translation can turn into hilarity or even failure for a business.
在销售领域，翻译可以成为笑料，或者甚至导致生意失败。
One example that has always given me a chuckle is Colgate, the name of a famous toothpaste produced by a US giantconsumer products company, Colgate-Palmolive.
一直总是让我发笑的例子是著名牙膏高露洁，它由美国一家大型消费品公司高露洁棕榄生产。

The toothpaste is also marketed in Latin America, which for the most part raises no eyebrows. But in some parts of South America, especially in Argentina and Uruguay, a nonstandard verb form is used that turns the name of the toothpaste into “Go hang yourself”.
高露洁牙膏也在拉丁美洲市场销售，这里的绝大部分地区是不会出现问题。但是在南美洲的一些地区，尤其是阿根廷和乌拉圭，由于使用不标准的动词形式，使得牙膏的名字变成了“Go hang yourself（吊死自己）” 。

The Coca-Cola Co explains on its website that when the company began selling their flagship soft drink in China in 1927, they found shopkeepers had used a variety of Chinese characters that sounded like the brand — without considering the meaning. One meant “female horse fastened with wax,” and another, “bite the wax tadpole”. A myth grew that the company had used those names, it says.
可口可乐公司在其网站上解释说，1927年，当公司开始在中国销售招牌软饮时，他们发现店主们使用了听起来像品牌的各种各样的汉字，并不考虑其含义。一种是“骒马口蜡”，另一种是“蝌蝌啃蜡” 。据称，可口可乐公司还曾使用了这些名字。

flagship: /?fl?ɡ???p/ 旗舰
tadpole: /?t?dpo?l / 蝌蝌

The company compromised a little on the phonetics and decided on Ke Kou Ke Le, which has the more pleasing meaning of “to permit the mouth to be able to rejoice” in Mandarin.
可口可乐公司在发音上做了点妥协，决定采用“可口可乐” ，这四个字在普通话中表示“让嘴巴快乐”，含义更美好。

phonetics: / f??n?t?ks/ 语音学
rejoice: /r??d???s / 高兴，欢喜

Inc.com contributing editor Geoffrey James compiled a list of some of the epic fails in global branding. Here are a few examples:
因科网站编辑杰弗雷·詹姆斯编写了一些有史以来最失败的品牌国际化清单。这里有几个例子：

Clairol branded its curling iron for hair with the name Mist Stick in German, even though “mist” is German slang for manure.
克雷洛尔在德国用“Mist Stick”来命名电卷发器，而“mist”在德语俚语中表示肥料。
manure: /m??n?r/ 肥料；粪便

Coors beer translated its Turn It Loose slogan into Spanish by using a colloquial term for having diarrhea.
库尔斯啤酒将其口号“Turn It Loose（放松一下）”翻译为西班牙语，而这在西语口语中表示腹泻之意。
colloquial: /k??lo?kwi?l / 口语的，会话的
diarrhea: /?da???ri?/ 腹泻